Shaping and reimagining one of Britain’s best-known online retailers

Notonthehighstreet, founded in 2006 offers original items from creative small businesses, such as bespoke homeware, jewellery, food and drink and all kinds of accessories.
    During my time at notonthehighstreet, my design tasks varied from its very first Pop up store to campaigns, print products e.g. its Christmas catalogue and all kinds of online assets.


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Designed at: notonthehighstreet, London
 




A mysterious and revealing identity for an upcoming star in Munich’s drag scene

 
A new generation of young drag queens is flourishing in Munich.
    Luna Jones is on stage since 2018 and was looking for an identity which underpins her mysterious and diverse style.
    Like the lunar phase cycle she is constantly transforming her look and changes into different stages of her art. Therefore the lunation is the perfect annalogy to her metamorphosis.


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Freelance
 




A beginner’s guide to Strongman training


Men’s Health Magazine, published by Hearst UK is the best-selling monthly men’s magazine in the United Kingdom.
    I was working on the November ’19 issue and responsible to design its supplement guide to Strongman training.


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Designed at: Hearst UK, London
 


Evolving the leading UK drinks subscription brand Craft Gin Club


Craft Gin Club is the UK's biggest subscription club for gin lovers.
    I was working on various campaigns including The Perfect Night In as well as five issues of its in-house magazine GINNED!.
    I was also responsible for the launch of Craft Gin Club’s first ever published book Gin O’Clock which release was held via an online event.


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Designed at: Craft Gin Club, London
 




Finding an appropriate
framework for dealing
with death

The Palliativteam Hochtaunus in Germany is dedicated to compassionate end-of-life care for individuals and their families.
    The dandelion or blowball as the logo stands for the seasons in life and the many stages of growth and transformation. At the proper time, with the help of the wind, their seeds are carried to new destinations and beginnings.


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Freelance Concept Design